Word of Model™
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Tim PearceBuilt by Tim Pearce · 30 years in marketing · Australia

AI is already talking about your business.Do you know what it’s saying?

I found an AI assistant describing a real business with customer reviews that never existed, confidently, to anyone who asked. The owner had no idea. Every month, Word of Model asks the questions your customers ask ChatGPT, Gemini, Grok, Perplexity and Google AI Overviews, and shows you the answers word for word, who gets recommended, and three ranked actions.

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Why this matters

Nothing beats word of mouth.
Now AI is doing the talking.

Fewer than one in three Google searches now ends in a click. More and more buyers get their answer straight from AI, and few businesses know what that answer says.

Similarweb clickstream data · US Google searches · January–April 2026

45%of consumers now use AI tools for local business recommendations
6%did a year earlier
1 in 3ask ChatGPT specifically

BrightLocal · Local Consumer Review Survey · 1,002 US adults · March 2026

The monthly report

What lands every month.

Word of Model · Monthly reportSpecimen

Pellamere Dental

Bendigo, VIC · October report

The verdict

Named but not recommended. One surface here is sending buyers to the practice.

3 of 5 surfaces know you.Only 1 recommends you.

ChatGPTNamed but not recommendedNamed, not recommended
GeminiNamed but not recommendedNamed, not recommended
GrokRecommends you
PerplexityDoesn't know you
Google AI OverviewsDoesn't know you

Word for word

Every answer kept exactly as it came back, and dated.

Gemini
“I can confirm Pellamere Dental operates in Bendigo, but I do not have enough independent information about their services or patient experience to recommend them over other practices in the area.”

Sources

The sites each surface leaned on. It shifts from month to month.

  1. healthdirectory.example9
  2. bendigo-guide.example7
  3. pellamere.example (you)3

Ranked actions

Three, in order, each with its reason.

1Get listed on an independent health directory, with services filled in and named clinicians.

Read the full sample report →
Asked every monthChatGPTGeminiGrokPerplexityGoogle AI OverviewsPlus adds Claude and Copilot, by hand each quarter.
Two ways to run it

Standard or Plus.

Standard covers the five biggest AI surfaces every month. Plus adds Claude and Microsoft Copilot, a quarterly review by Tim by hand, and a second location - useful in Australia, where Claude is more widely used.

Standard

Five surfaces

US$69 a month

or US$690 a year · two months free

Start Standard – US$69/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Every month

  • Five questions, written for your buyers and approved by you before anything runs
  • Five AI surfaces: ChatGPT, Gemini, Grok, Perplexity and Google AI Overviews
  • Asked every month, the same way, so the trend means something
  • Every answer stored word for word, dated
  • Who names you, who recommends you, and who they recommend instead
  • The sites each surface cited, so you can see where the evidence comes from
  • Three actions, ranked, with the reason
  • One location. More at US$30 a month each
  • Cancel anytime

Plus

Seven surfaces

US$149 a month

or US$1,490 a year · two months free

Start Plus – US$149/mo

First report risk-free. If it doesn't tell you something you didn't already know, reply to it and we'll refund your first payment.

Everything in Standard, every month

  • Five questions, written for your buyers and approved by you before anything runs
  • Five AI surfaces: ChatGPT, Gemini, Grok, Perplexity and Google AI Overviews
  • Asked every month, the same way, so the trend means something
  • Every answer stored word for word, dated
  • Who names you, who recommends you, and who they recommend instead
  • The sites each surface cited, so you can see where the evidence comes from
  • Three actions, ranked, with the reason
  • Cancel anytime

Added on Plus

  • Claude and Microsoft Copilot, sampled by hand each quarter
  • Sampled the way a buyer meets them, not through an API that answers differently
  • Seven surfaces in that quarter’s report, with actions drawn from all of them
  • Two locations included. More at US$30 a month each

Founding · 20 places

US$99 a month for the first 20, held at that price for as long as you stay. Capped because Claude and Copilot are run by hand, and 20 is what one person can do each quarter.

Take a founding place – US$99/mo

Four steps, about five minutes. You approve the questions before anything is charged.
Standard covers one location, Plus covers two. More are US$30 a month each.

See full pricing →