It started with a review that never happened
Tim Pearce
Founder of Frame Creative.
Three decades across print, broadcast, advertising and agency ownership.
Word of Model was built by Tim Pearce, after thirty years in marketing, when he went looking for what the models were saying about a handful of real businesses.
One of them was being described with customer reviews that had never existed. Not exaggerated. Invented, in confident prose, to anyone who asked. The business had no idea, and no way of finding out.
That was enough to keep going.
What this is
Every month we ask five questions across five AI models and record the answers word for word. You approve the questions before anything runs. You get the answers themselves, who was named, who was recommended, where the assistants got it from, and three ranked actions.
Once a quarter, Plus adds Claude and Microsoft Copilot, asked the way a buyer meets them, because they’re the two no API can honestly reach.
What this is not
There is no score out of 100. There is no daily chart. We do not run an API and file the answer under an assistant’s name, which is why two of the seven come every three months rather than every month.
The measurement is the product, so the method page says what it has not measured as plainly as what it has. Read it before you buy anything.
Where it is
Run from Australia, billing in US dollars because that is what the software the market is compared against bills in. The founding cohort is 20 businesses.
Talk to us
hello@wordofmodel.ai. A person reads it, and replies to reports go to the same place.